Lodging Analytics Research and Consulting (LARC) provides a full suite of premium services to assist real estate and lodging companies to formulate astute business decisions through transparent and advanced analytics-driven forecasting.



LARC believes its forecast accuracy should be transparent and offer a means for clients to alter inputs to key drivers, should they have differing assumptions.


LARC recognizes that each forecast/ project completed should be constructed with the specific factors that drive that individual market in mind, yielding a unique analytical model that results in highly accurate findings and conclusions.


LARC’s baseline forecasts represent the most likely outcomes, grounded in the current market environment and realistic outlooks for key macro drivers.


Our methodology is based on a deep analytical approach, customized for each situation, resulting in the best possible analysis and enabling our clients to make better business decisions. LARC was born from a background that combines expertise on/in: Wall Street, Hotel Operations, Lodging Consulting and Investment Advisory and Direct Hotel Investments. Through this unique combination, we know and understand the hotel industry from a variety of angles.  We understand what drives various lodging markets and most importantly, that each hotel market is distinct with disparate fundamental drivers. This background creates an unparalleled expertise in desktop analysis and forecasting across the lodging industry.


As a valued advisor to a diverse roster of companies in the lodging industry, we understand industry challenges and opportunities from a variety of perspectives.  Our clients include:

  • Lodging REITs
  • Private Equity Investors
  • Owner Operators
  • Third Party Managers
  • Brand Operators
  • Third Party Asset Managers
  • Buy-side Investors
  • Sell-side Analysts
  • Investment Bankers
  • Hotel Brokers
  • and more

Accurate forecasting is critical to any successful business and is a key component to the success of all lodging market participants including:

  • Hotel operators seeking high caliber understanding of revenue trends and expense dynamics in specific markets;
  • Hotel investors desirous of generating best-in-class returns;
  • Hotel lenders pursuing risk minimization across loan portfolios;
  • Wall Street analysts exploring differentiators amongst lodging stocks; and
  • Lodging industry service providers in need of the best market intelligence possible to optimally service their clients.