LARC was born from a background that combines expertise on/in: Wall Street, Hotel Operations, Lodging Consulting and Investment Advisory and Direct Hotel Investments.   Through this unique combination, we know and understand the hotel industry from a variety of angles.  We understand what drives various lodging markets and most importantly, that each hotel market is distinct with disparate fundamental drivers. This background creates an unparalleled expertise in desktop analysis and forecasting across the lodging industry.  Our methodology is based on a deep analytical approach, customized for each situation, resulting the best possible analysis and enabling our clients to make better business decisions.